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Shopping Bag Design

Friday, March 23, 2007 |by. admin | 20 comments

shopping bag design

Cleaver Shopping Bag Design
Name: id-shoppingbag
Design : Dee Ary
Date: 23th March 2007

All drawing processing use CorelDraw 10.0 and PhotoShop 7.0


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Newspaper Advertisement Design

Thursday, March 22, 2007 |by. admin | 1 comments

newspaper advertising designI have created some newspaper advertising design for local newspaper "Berita Harian" at Singapore since 10 months old, my client are my big boss :D. Here are some general design ideas for newspaper advertising. Please read The Elements of Advertising Design chapter for more information.

1. Your newspaper advertising has a zero percent chance of succeeding if your prospect doesn’t notice it. Attention is everything in newspaper advertising. You need visual impact [photos], white space, a distinctive border, font, angles, or whatever it takes to stand out on the page. You newspaper advertising must be distinctive, unusual, and it should contrast with the other ads on the page. Be different.

2. Paste your ad into the newspaper to get an idea of whether or not it will stand out.

3. Where your ad is placed absolutely matters. If your quarter-page ad falls against the fold of the paper, your readership will be cut by half. Poor placement just cost you one half of your customers. Buy a different shape ad that will guarantee you an outside placement.

What is the paper offering? Run of press [ROP] positioning means that the publisher is free to place your ad anywhere in the normal pages of the paper.

With a preferred position, your ad goes in a specific section, or near the top of a page that has reading matter on it. A near reading [NR] position is placement anywhere on a page near reading matter.

You want your ad to be on a page where people spend time reading. The longer they stay on the page with your ad the better. You normally will pay a premium of 10% - 50% for good position, but it’s probably worth it. Good positioning could double or triple your response rate.

4. Use only serif typeface for copy. It boosts reading speed, and can increase comprehension by up to 300% over other fonts.

5. Editorial style advertising increases readership by over 50%. With editorial style advertising, the copy is laid out like a regular news story. The word "advertisement" always appears above the copy. If you have a story to tell, think about using editorial style advertising.

6. Your newspaper advertising should be easy to look at and easy to read. Poor use of capitalization, bolding, or italics will decrease reading comprehension by 50%. Bad sentence structure will also reduce comprehension.

7. Use #12 font for copy. Use #14 font if your customers are senior citizens.

8. Don’t use technical jargon. You will lose way too many readers.

9. Reversed copy gets attention in newspaper advertising, but it is hard to read. If you use it, keep the copy very short, and the font very big.

10. Make sure photos face into your ad, not toward a competitors ad.

11. Make sure your newspaper advertising looks different from your competitor's. Don’t advertise for them.

12. Vary sentence and paragraph length. Eight words per sentence will get the highest readership.

13. A smaller ad should have a single focus – one solution for one problem.

14. Busy layouts often work better than clean, balanced ads because they keep the reader involved.

15. Use benefit captions under your photos in all of your newspaper advertising. These will get read.

16. Word your offer carefully and clearly. Your offer is a promise about the level of service you will deliver to your customer's. Your offer will set your customers expectations, so you want to be very clear.

17. Coupons get the highest response rate for all printed marketing materials. Use one if you can in your newspaper advertising.


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Illustration & Imagination

Wednesday, March 21, 2007 |by. admin | 1 comments

Cover, Imagination, ilustration PhotoAn Illustration is a visualization such as a drawing, painting, photograph or other work of art that stresses subject more than form. The aim of an illustration is to elucidate or decorate a story, poem or piece of textual information (such as a newspaper article), traditionally by providing a visual representation of something described in the text.

Imagination is accepted as the innate ability and process to invent partial or complete personal realms within the mind from elements derived from sense perceptions of the shared world. The term is technically used in psychology for the process of reviving in the mind percepts of objects formerly given in sense perception. Since this use of the term conflicts with that of ordinary language, some psychologists have preferred to describe this process as "imaging" or "imagery" or to speak of it as "reproductive" as opposed to "productive" or "constructive" imagination. Imagined images are seen with the "mind's eye".

One hypothesis for the evolution of human imagination is that it allowed conscious beings to solve problems (and hence increase an individual's fitness) by use of mental simulation.
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Sofa Line Drawing

Friday, March 09, 2007 |by. admin | 28 comments

Line Drawing
Name: 2 Seater ( Love set ) & 3 Seater ( Sofa)
Drafter : Dee Ary
Date: 09th March 2007
Request by : Sale & Marketing Manager [big boss!]

Aje gile si Mbos! baru aje gw masuk eh udah dikasih kerjaan begene...
untung aje gw lagi baik ati [ ups!] warna jok [ cushion] nya norak yah ga mecing - cing ama kayunya?...
La iya lah... kalau di mecingin warnanya ntar susah ngebedainnya, mana frame [ kayu] nya mana joknya :D
Ntar mbos gw ampe buka kaca mata lagi.... huhahaha...


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Tuesday, March 06, 2007 |by. admin | 1 comments

Reancananya templete ini untuk blog wisata lampung[abah oryza], kalau seting templetenya masih bisa memakai classic template... kalau ga ya?...
buat sendiri sajah :D


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Blogspot Template

Monday, March 05, 2007 |by. admin | 2 comments

dog, empire, street
Blogger Template Style
Name: Street-Dog[v.1]
Designer: Dee Ary
Date: 06th March 2007
Request by: IFAW CARE [Wahyu Agung]

buat yang lain harap sabar..., doain aku ga ambruk soalnya gi gejala flue dari tadi pagi.


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Sun Flower Blogger Template

Tuesday, February 27, 2007 |by. admin | 3 comments

The template might not work with Blogger Beta, please revert to Classic Template to fix the problem. I've provided links to the scripts for each template, you are free to download and use them.

Blogger Template Style
Name: Sun Flower [v.2]
Designer: Dee Ary
Date: 28th Feb 2007
Request by: Rey Tries to Write

Get Template [download in notepad file ]


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