What is a web banner?
A web banner can be a single image (.gif or .jpg), a flash movie or a composite of different elements such as graphics, flash and or HTML code.

What is a banner impression?
Banner impression measures the number of times the banner is displayed, either on a web page or in a separate browser window as a pop-up or pop-under advertisement. Thus, 1000 impressions mean that the banner has been displayed 1000 times.

What is CPM?
Cost Per thousand iMpressions is an effective method of pricing web banner ads. It is the cost for displaying a banner 1000 times. Thus, if a banner ad space has a CPM of $10, it means that the cost of displaying a banner space one thousand times on that space is $10.

What is CTR?
Click Through Ratio determines the effectiveness of a banner ad in terms of click-thrus. It is a ratio of the number of times the banner was clicked on by the viewer and the number of times the banner was displayed. Thus, if a banner has been displayed 1000 times and has been clicked 50 times, its CTR is 50:1000 or 1:20. Changing this CTR into a percentage value yields 5% (1/20 * 100); thus, 5% of the impressions have lead to clicks on the banner.

What is CPC?
Cost Per Click is the price you pay for one click on your banner. It can easily be calculated using CPM and CTR values.

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Here are a few web banner tips that I would like to share with you all. To create a good banner you should always look at it from the perspective of the viewer. That said, let me detail the tips for web banners.

• Nothing beats a good eye-catching punch line
  

  When thinking of the copy for a banner; you need to spend a lot of time in creating a catchy phrase, something that will arouse the interest of the viewers and entice them to click on the banner. The punch line should be a small phrase, just a few words and should be visually appealing (correct usage of colors and fonts).

  
  
• Good copy
  

  A successful banner has excellent copy. Be sure to spend ample time thinking about what would interest the surfer. Another rule of thumb for good copy is to keep it short and simple. The text should support the banner punch line and should be informative and practical, making the viewer curious or bringing out a smile. Preferably, the copy should end with the same catchy phrase as on your web site unless the banner punch line is the same.



• Relevant content in banners
  

  Make sure that the pictures displayed in the banner are relevant to the products/services you are offering on your site. A woman in a skimpy bikini would surely attract the attention of male surfers and get a click but, if your site sells electronic goods, the visitor is sure to leave your site before making a purchase. You, thus, end up with high-click thrus and negligible sales.

• Including logo and web site URL in banners

  If your ad campaign is a brand building exercise, it is advisable to include BOTH the logo and the web site address in the banner. For other types of banners, you might like to include the two, but make sure that they don't dilute the banner punch line or the copy. In such cases, it's best to keep the logo and the URL together either on the right or the left side of the banner. The logo should be made small and the URL can be displayed in a very small font size.

• Clichés work!

  Statistics show that the best call to action on a web banner is the trite phrase "Click here". Its very presence increases the click-thru rate. The phrase should be displayed long enough (2-3 seconds), preferably in the last frame of an animated banner and can itself be animated - made to blink or change color.

• Web banner file size

  Keep the banner file size to a minimum. The reason is simple. Since banners are generally displayed at the top of web pages, they should load before the visitor has a chance to scroll down grabbing immediately. However, decreasing the file size of banners leads to tradeoffs in animation and the number of colors used (in animated GIF banners).

• How long should an animated banner run?

  Studies have shown that a typical web surfer spends less than 10 seconds looking at the top of a web page. Thus, a web banner has to display all its content in this time. The call to action, which would usually be in the last frame of an animated banner, should be displayed within this time frame, else the banner loses its efficacy.

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Indonesia Tourism Banner Advertising













free banner design by request... jpg, bmp, gif format. All for free!
I'll waiting for your comment :D

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Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.

Even though we have all read the news about the declining effectiveness of banners on the web, I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters.

Banner ad design is an art unto itself. Creating effective banners ads can be an ellusive task. Our banner ad designers have created a list of their favorite banner ad design tips, sharing what they have learned over the years. Different areas of banner ad design are discussed such as creative concepts, design techniques, messaging, and technical issues.

When color is used correctly, it can add impact and clarity to your banner message. Color can emphasize, highlight, and lead your end users to a call-to-action (i.e. clicking on your banner). Color can also be used to trigger emotion.

When color is used incorrectly, it can compromise your message and confuse your target audience. The interpretation of a color depends on culture, physiology of the eye, readability, your target audience's profession or industry, and personal preference.

The type of profession you are in should influence what colors you will select for your banner ad. In the finance industry, the color red signifies financial loss. In the health care industry, the color red is associated with danger or an emergency. So using the color red in the financial or health care banner designs would not be a wise choice.

Blues, teals, and greens tend to be safe color selections because many of their psychological interpretations include security, professionalism, reliability, conservatism, and technology. (Most web-savvy people know to click on the blue, underlined text link. So using blue in a banner design can help with CTRs.)

Sample and Free Public Service banner advertising :

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