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Banner Design

Thursday, October 05, 2006 |by. admin | 2 comments

banner BNNBanner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There's just no escaping the banner on the net.

Even though we have all read the news about the declining effectiveness of banners on the web, I still believe that with the right 'ingredients' banners can be a good source of visitors and income for most webmasters.

Banner ad design is an art unto itself. Creating effective banners ads can be an ellusive task. Our banner ad designers have created a list of their favorite banner ad design tips, sharing what they have learned over the years. Different areas of banner ad design are discussed such as creative concepts, design techniques, messaging, and technical issues.

When color is used correctly, it can add impact and clarity to your banner message. Color can emphasize, highlight, and lead your end users to a call-to-action (i.e. clicking on your banner). Color can also be used to trigger emotion.

When color is used incorrectly, it can compromise your message and confuse your target audience. The interpretation of a color depends on culture, physiology of the eye, readability, your target audience's profession or industry, and personal preference.

The type of profession you are in should influence what colors you will select for your banner ad. In the finance industry, the color red signifies financial loss. In the health care industry, the color red is associated with danger or an emergency. So using the color red in the financial or health care banner designs would not be a wise choice.

Blues, teals, and greens tend to be safe color selections because many of their psychological interpretations include security, professionalism, reliability, conservatism, and technology. (Most web-savvy people know to click on the blue, underlined text link. So using blue in a banner design can help with CTRs.)

Sample and Free Public Service banner advertising :














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